ETERNA

• ETERNA produces a wide range of high-quality non-iron shirts and blouses. The extensive range includes Comfort Fit, Modern Fit, Premium, Slim Fit and Super Slim Shirts.

  The ETERNA collection is based on 100 per cent “swiss+cotton”, high-value and non-iron cotton. The fabrics are woven, prepared and finished in Switzerland, giving the product a sophisticated look and soft, smooth feel.

  The world's first shirt and blouse manufacturer, certified with the coveted Oeko-Tex Standard 100 plus, the highest eco-label for textiles and clothing. This means that all ETERNA products are continuously tested for harmful substances, and all companies involved in the manufacture are environmentally friendly.

  Today the company delivers worldwide to approximately 5,000 retail partners in 44 countries. 

  • Fine Swiss Cotton
  • Comfort Fit 
  • Chest Pocket
  • Design in Germany
  • Contrast Trim
  • Non-Iron men's shirts are drip-dry; in other words, the fabric straightens automatically after washing and does not need to be ironed.

  Observation by Harrys Staff

  We really love our Eterna Shirts from first-hand experience. As a wearer of Eterna Shirts, you only get the feeling once you wear one. Then it's about the ironing of a cotton shirt. All cottons ain't cottons and this is where you'll notice when it does come to ironing, even though they promote non-ironing. A little ironing will do the trick if you like your shirts nice and crisp. And it's only then will you notice the difference between a regular cotton shirt to an Eterna cotton shirt. That is all I need to say, except my eterna shirts still look as good as the day I brought them.